Poetic brand anthem
to establish brand identityTHE TASK: To enshrine, in film form, the core values and ambitions of global pharmaceutical company, UCB.
WHAT WE DID: We composed a rhythmic, touching spoken word script which told the story of the company’s passion and commitment to patients by portraying an understanding of what it means to have a long-term condition. This project allowed us to demonstrate our ability to tackle sensitive and complex subjects in an engaging, relatable, and ultimately beautiful, way. This film won a finalist certificate in the Cannes Corporate Media and TV Awards 2022.
THE TERMS: Our founder and principal writer produced this script whilst employed by Real Chemistry, Creative Agency.
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