THE COMPANY: The Guardian is a respected national British daily newspaper, its Healthcare Professionals Network is a dedicated online space for professional audiences to explore the latest health industry news, insights and comment.
THE TASK: To produce an engaging plain English blog, for the NHS to featuring in the Guardian’s Healthcare Professionals Network. It was important that the blog spoke to the industry on a human level, rather than in corporate speak, and built the reputation and recognition of the work of the Chief Digital Officer, for whom it was ghost written.
WHY US: Our extensive experience of ghost-writing, and understanding of the NHS. We love making key messages more compelling using the greater context of an authentic, relatable, personal stories, and delighted in this chance to write copy that would build trust with the professional audience by demonstrating an openness and honesty to admit when things don’t go as planned.