THE COMPANY: GSK is the sixth largest pharmaceutical company in the world, and owner of big brands including Parodontax, Sensodyne and Panadol.

THE TASK: To work closely with project and marketing leads to construct conceptual emails to engage health professionals with the topic of patient sensitivity.

WHY US: Lots of experience writing for the most trusted health brand in the country, and our ability to keep things simple, meant we were well placed for this work.