THE COMPANY: GSK is the sixth largest pharmaceutical company in the world, and owner of big brands including Parodontax, Sensodyne and Panadol.

THE TASK: To work closely with project, marketing and medical leads to construct a compelling and engaging tool to help health professionals explain to patients what good gum care involves and why it is important to wider health.

WHY US: Lots of experience writing for the most trusted health brand in the country, and our ability to keep things simple, meant we were well placed for this work.